
I'm Christian Moore. My passion for denim began in my youth: Starting with creative alterations into trendy flares, followed by the challenge of sewing a pair of jeans from scratch. Ever since, my desire for detail and high-quality craftsmanship has driven me to new projects again and again.
In 2010, the time had come – I founded my jeans brand with the original name "Weißenberger - Customized Denim". With my name change in 2014, my label became MOORE DENIM – a name that stands for quality and passion to this day.
Every garment is a one-of-a-kind piece: as a customer, you determine which fabrics and materials will go into your personal jeans or jacket. The collection includes classic five-pocket jeans, shorts for the summer season, and sturdy denim jackets – all models combine timeless style with superior craftsmanship.
In 2019, a new chapter began: Under my premium brand CHRISTIAN MOORE, I have since created extraordinary individual pieces for special moments.
At the same time, I run MOORE STOFFE, my online shop for premium fabrics and accessories by the metre. Here I share the materials that also go into my own creations – because only the best is good enough.
Jeans washings are created by manual treatment. Therefore, the usual high water consumption is greatly reduced and chemicals are not being used.
By upcycling, oddments from fabric cutting and no longer worn jeans are re-used. In addition, the natural "washing effects" from wearing are extremely appealing and make each product absolutely unique. See also: Trenim
The possibility to choose organic fabrics protects the environment and a person who wears organic fabrics avoids toxic substances which may be used at the production of conventional fabrics.
With the Transformed Denim products, I offer an exclusive service: you give me your old favorite pair of jeans that you would like transformed into a Trenim product, and I use them to make new shorts, jeans or jackets.
This reuse of clothing that is no longer worn reduces the production of new fabrics and contributes to environmental protection.
In this so-called upcycling, I also use leftover pieces of new fabrics that are left over when cutting clothes. These are in no way faulty or inferior, just too small for large pattern pieces.

Fabrics and buttons that I use at MOORE DENIM can also be bought in my MOORE STOFFE online shop.
For special moments, I create extraordinary pieces. Under my premium brand CHRISTIAN MOORE, I craft exclusive creations for galas, red carpets, and stage performances. Thoughtfully designed down to the finest detail, crafted with luxurious materials and distinctive cuts that make you the showstopper of the evening.